Toothpaste 'one-third more for free'
example ·
retold in 3 talks
Toothpaste tubes always advertise one-third more for free in a differently colored section; the punchline is that you can never buy just the base amount at a round price, the full baseline is fictional.
As told 2
“The catch is of course that the full product, which sets the standard for this more or less, is fictional. We never get to see a toothpaste without this surplus.”
“I'm always tempted to say, to cut off and give me... give me just that, no? But it doesn't go.”
What it carries
one story, many jobs: the ideas this anecdote is deployed to argue, one tally mark per use (an idea page shows the same relation from the other end, as its shelf of stories)
Its cast and sources
populated by
Jakob Ammann1Colonel Francis Younghusband1Roger Ebert1Bernard Tschumi1Paul Andreu1Ernest Hemingway1Philippe Lacoue-Labarthe1Alejandro Zaera-Polo1
alongside works
Every retelling 2
Toothpaste tubes always advertise one-third more for free in a differently colored section; the punchline is that you can never buy just the base amount at a round price, the full baseline is fictional., illustrating more for less,commodity fetishism,surplus enjoyment
The top third of a toothpaste tube is colored differently and marked 'free', Žižek is always tempted to cut it off and demand just that part, but it doesn't work, illustrating capitalism's promise that spending more saves more., illustrating thrift,capitalism,consumption