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Charity ad for the price of a cappuccino

example · retold in 3 talks

TV charity ads showing a suffering child and offering relief 'for the price of a cappuccino' function ideologically by giving the viewer a cheap way to feel good, ensuring structural suffering continues.

2009: 2 talks 2011: 1 talk
≤2000talks it is told in, per year2026

As told 3

“we pay charities not so much to help those out there but to make sure that they remain there, no? That they don't come.”
“for the price of a couple of cappuccinos you can return to your life, really do nothing, but you can feel good”
“we pay charity, charities, not so much to help those out there, but to make sure that they remain there, that they don't come.”
7:45 We’re Only Human2009-10-20 · 1:20:27

What it carries

one story, many jobs: the ideas this anecdote is deployed to argue, one tally mark per use (an idea page shows the same relation from the other end, as its shelf of stories)

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Every retelling 3

TV charity ads showing a suffering child and offering relief 'for the price of a cappuccino' function ideologically by giving the viewer a cheap way to feel good, ensuring structural suffering continues., illustrating pseudo-activity,ideology,cultural capitalism
Newspaper ads showing disfigured children and asking for the price of two cappuccinos to save a life function ideologically: they allow one to return to normal life feeling virtuous while doing essentially nothing., illustrating lifestyle ethics as fetishist substitute,ideology of small gestures,narcissism
7:45 We’re Only Human2009-10-20 · 1:20:27
Television charity ads showing malnourished children from Africa or Guatemala with the message 'for the price of two cappuccinos you can change a child's life', Žižek argues these function to reassure the affluent they need not change anything structural, and in fact serve to keep the poor 'there' rather than here., illustrating ideology,cultural capitalism,charity and ideology