Starbucks ethical consumerism

As told 31

“buying a cup of Starbucks cappuccino, you are not just buying Starbucks cappuccino. You are supporting the Guatemala farmers in their organic farming, helping mother earth to survive”
7:16 First as Tragedy, then as Farce – The Double Death of Neoliberalism and the Idea of Communism2009-11-25 · 59:47

“it's not just what you are buying, it's what you are buying into.”
2:12 Slavoj Zizek - First as Tragedy, Then as Farce2010-03-10 · 29:25

“consumerism and ecology being an ecologist are no longer opposed because we sell you commodities where your duty towards society and nature is already included in the price”
1:08:04 The Rise of New Obscene Masters2020-01-22 · 1:34:44

What it carries

one story, many jobs: the ideas this anecdote is deployed to argue, one tally mark per use (an idea page shows the same relation from the other end, as its shelf of stories)

contents · one story, 8 jobsuses

commodity fetishism ×7 cultural capitalism ×4 ideology at its purest ×4 surplus enjoyment ×3 cynical reason ×3 charity as ideological function ×3 lifestyle ecology ×2 depoliticization ×2

Its cast and sources

populated by

John Carpenter6 Bill Gates14 Antonio Negri9 Hugo Chávez9 G. K. Chesterton10 Walter Benjamin15 Richard Rorty4 Plato9

alongside works

They Live7 Angels and Demons5 Quantum of Solace5 The Man Who Was Thursday4 The Dark Knight4 The Da Vinci Code5 Kill All Normies3 Ninotchka6

Told together with

21% Organic apples as ideology 8 shared talks 14% They Live / critique of ideology glasses 6 shared talks 14% Niels Bohr's horseshoe 10 shared talks 14% James Bond Quantum of Solace, no sex at the end 5 shared talks 12% Ciudad Juárez femicide as ritual 4 shared talks 10% Da Vinci Code / Da Vinci, sex displaced onto Jesus 4 shared talks 10% Abandoned planes in the Mojave Desert 3 shared talks 9% Eisenstein vs. Tarkovsky as two torturers 3 shared talks 9% Toms Shoes 1-for-1 formula 3 shared talks 9% Book of Job as first critique of ideology 4 shared talks 9% Chesterton's philosophical policeman 3 shared talks 9% Rammstein and neo-Nazis 3 shared talks

Every retelling 31

7:16 First as Tragedy, then as Farce – The Double Death of Neoliberalism and the Idea of Communism2009-11-25 · 59:47

Buying a Starbucks cappuccino is sold as supporting Guatemalan organic farmers and saving the planet; the owner appeared like Anthony Giddens calling Starbucks an ersatz place of collective experience. The sin of consumerism and its redemption are packaged together in the same purchase., illustrating ideology appearing as non-ideology,semantic density,depoliticization

2:12 Slavoj Zizek - First as Tragedy, Then as Farce2010-03-10 · 29:25

Žižek cites Starbucks’ campaign 'it's not just what you are buying, it's what you are buying into' to illustrate how buying coffee includes 'coffee ethics' and fair trade, allowing the consumer to buy their redemption from pure consumerism., illustrating cultural capitalism

1:08:04 The Rise of New Obscene Masters2020-01-22 · 1:34:44

Starbucks used to advertise that part of the cost of a cappuccino goes to save Guatemalan children. The message: consumerism and ecological/social responsibility are no longer opposed, your duty is included in the price. For Žižek, the ideal ideological operation., illustrating moral blackmail,ecology as ideology,commodity fetishism

56:44 The Pervert’s Guide to Ideology (2012)2012 · 2:10:30

Starbucks incorporates the price of the countermeasure (charity, fair trade) into the coffee's price so that the buyer can be a consumerist and do their ethical duty simultaneously, the ultimate form of consumerism that abolishes guilt., illustrating cultural capitalism,ideology and enjoyment,capitalism's self-reproduction

1:02:03 The Freedom of a Forced Choice2014-11-22 · 1:24:08

Starbucks charges more for coffee but tells customers a percentage goes to Guatemala children or African water projects, letting consumers fully enjoy their consumerism because their ethical duty is pre-included in the price, the ideal form of ideological absolution., illustrating super-ego culpabilization,ideology,inherent transgression

1:14:20 Zizek on GTAA Episode 192020-12-22 · 1:21:17

Žižek describes how Starbucks raised its coffee price slightly with the message that the extra amount goes to save Guatemalan children, collapsing the distinction between consuming and doing moral good into a single transaction., illustrating commodified social duty,ideology,capitalism with a human face