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Cloud Rent & Techno-Feudalism

Critique of Ideology & Political Economy · 28 concepts · 91 talks · 125.9 hours · 2008–2026

Varoufakis's concept (explicitly cited and endorsed by Žižek): mega-digital corporations function as feudal lords controlling the commons through which all economic activity flows.

2008: 2 talks 2009: 5 talks 2010: 4 talks 2011: 2 talks 2012: 6 talks 2013: 3 talks 2014: 2 talks 2015: 2 talks 2016: 1 talk 2017: 4 talks 2018: 4 talks 2019: 2 talks 2020: 5 talks 2021: 9 talks 2022: 9 talks 2023: 6 talks 2024: 11 talks 2025: 12 talks 2026: 2 talks
≤2000talks carrying this idea, per year2026

In his words 2

“Capitalism has brought itself down and it's been replaced by something far worse, not by socialism. The Left does not want to listen to that.”
45:20 Yanis Varoufakis & Slavoj Zizek | Festival INDIGO 2021 · techno-feudalism has replaced capitalism
“NFT is a crazy attempt to introduce artificial scarcity into a domain where everything in principle could have been for free, free-floating.”

The stories that teach it

the jokes and anecdotes he reaches for when he works in this idea, ranked by how many of its talks they turn up in; each card is one story, with every retelling on its page

example · in 14 of its talks

Bill Gates as rent-extractor from general intellect

Gates became the world's richest person not through standard Marxist exploitation of workers (who are actually better paid than average) but by charging rent for access to the digital space, the internet commons, that we all share.

anecdote · in 9 of its talks

Native Americans prefer 'Indians'

A Native American man in Missoula, Montana told Žižek he prefers 'Indian' over 'Native American' because 'at least that is a monument to white man's stupidity', and proceeded to demolish the left-liberal image of indigenous people as ecologically holistic, saying they burned m…

joke · in 10 of its talks

coffee without cream / coffee without milk

A customer orders coffee without cream; the waiter says they have no cream but can offer coffee without milk. Even though the result is identical, the absent supplement matters, Hegelian negativity in a joke.

anecdote · in 10 of its talks

Niels Bohr's horseshoe

Niels Bohr had a horseshoe on his country-house door; when a scientist friend asked why a scientist would keep a superstitious charm, Bohr answered 'I was told it works even if you don't believe in it', Žižek's model for ideology today.

example · in 7 of its talks

V for Vendetta morning after

In the final scene of V for Vendetta thousands of unarmed Londoners march on parliament and the people take over; Žižek says he would sell his mother into slavery to see Part 2, what happens the day after the victory.

example · in 6 of its talks

Kurosawa's Hamlet

Kurosawa's 1961 Japanese corporate-setting adaptation of Hamlet (The Bad Sleep Well) is the best cinema version of Hamlet precisely because it transposes it to a totally different cultural context, proving the work's universal greatness.

Where it comes up 91

119 moments located in the transcripts, click a timestamp to play from there

18:54 techno-feudalism
… blem with feudalism but I will be very brief I'm sorry but nonetheless capitalism sorry like in the the horror of today's techno-capitalism techno-feudalism is that while in the old level
~17:56 rent vs profit
whatever capitalism it's crucial to for Marx the development was from rent to profit now it's crucial to understand the return to rent yeah actually the going forward a kind of cloud rent which is based on capital so the difference with feudalism feudalism was …
~11:00 combined feudalism
warlord really as a feudal master controls a certain domain and of course sells to big western companies so would you agree or not the sad thing is that we have this big ultra developed techno-feudalism which is more and more accompanied by even more …
11:04 techno-feudalism
… the market and so on, to something called—different names are used here, I will stick to although I find this name problematic—the neo the corporate neo-feudalism.
~12:19 rent vs profit
exchange products, ideas or whatsoever. You use Bill Gates as the primary example of someone who like he makes money not from creating Microsoft... Yes, Bill Gates or or Zuckerberg, Facebook and so on and so on. So I think one have to has to …
44:17 trans-capitalist
… Although I was and in the book you still have this very critical of Biden, but some of his measures are already let me put it like this, trans-capitalist.
Hegel and Hardcore Pornography2022-02-15 · 1:01:18
~24:24 techno-feudalism
somebody like Bill Gates. Where do his billions come from? He probably pays his workers I don't know even relatively well, it's not this, it's that he owns one of our commons and we are paying him rent. Double rent, not just this financial and …
~23:36 rent vs profit
then usually again linked to a state as my good friend Julian Assange put it I love that that NSA that Google is really a private counterpart to NSA to National Security Agency in United States. So what I want to say is that it's …
35:17 techno-feudalism
… put things, but my friends like Jodi Dean, Yanis Varoufakis and so on who they didn't yet fully convert me who are playing with terms like corporate neofeudalism and so on.
1:12:20 indebted man
… That’s why capitalists always like you free but indebted.
50:41 anti-Keynesianism
… It’s something we have here what I call anti-Keynesianism.
17:28 techno-feudalism
… he at least tried to propose a new term, techno-feudism.
44:41 network state
… notion of network state the idea is no longer people should maintain against the lgbt, all the horrors, maintain their own proper way of life.
41:41 techno-corporate tramp
… then we have what i like to call techno-corporate tramp.

The company it keeps

thought with
alongside works

Nearest in meaning

Concepts in this idea 28

36
techno-feudalism
Varoufakis's concept (explicitly cited and endorsed by Žižek): mega-digital corporations function as feudal lords controlling the commons through which all economic activity flows.
30
rent vs profit
Žižek argues that the new tech billionaires (Gates, Bezos, Zuckerberg) derive their wealth not from classical profit through labor exploitation but from rent, privatizing the digital commons, marking a return to a pre-capitalist form of extraction.
8
network state
The concept, associated with Elon Musk and Trump, of clearing a corrupted territory to construct a new society through algorithms and experts from zero, bypassing traditional democratic processes.
7
indebted man
Žižek borrows Lazzarato's figure of the indebted man to argue that debt replaces direct domination (Herrschaft) as the primary mechanism of social control under contemporary capitalism.
4
anti-Keynesianism
Žižek's term for the perverse monetary policy in which states print vast sums of money that never reach ordinary consumers but circulate only in the financial sphere, as when Deutsche Bank used ECB funds to buy back Volkswagen's own stock.
4
Global Minotaur
Yanis Varoufakis's term, cited approvingly by Žižek, for the post-1970s global economic engine in which US deficits function as a vacuum cleaner absorbing the world's surplus capital and goods, sustaining asymmetric global growth until its collapse.
4
non-productive capitalism
Žižek's critique of Russian oligarchic capitalism, which relies on selling natural resources rather than productive industry, contrasting it with China's more intelligent privatization.
3
cloud rent
His own term for the ground rent extracted by digital platforms (Amazon, etc.) from small producers who must sell through them, the specifically feudal extraction in techno-capitalism.