Charity as Bribery (The Antidote as Poison)
A post-1968 stage of capitalism that integrates the critique of consumerism and alienation by fusing commodity consumption with humanitarian or ecological caring, so that the act of buying is simultaneously an act of social responsibility.
In his words 9
“Today's publicity for Land Rover would have been something like, do you feel constrained by your alienated office life? Drive to the countryside with Land Rover, you will feel free.”6:21 The Role of Culture in Knowledge Society · experiential advertising / cultural capitalism
“The point is not to reject this. Beat the opponent at his own time here. We can give a different twist to it.”7:51 The Role of Culture in Knowledge Society · immanent subversion of cultural capitalism
“Cultural production is part of the base today. The battles have to be fought here, not to play this game of subtraction or whatever resistance and so on.”35:16 The Ideology of Neo-Stalinist Architecture · cultural capitalism requires political engagement not withdrawal
The stories that teach it
the jokes and anecdotes he reaches for when he works in this idea, ranked by how many of its talks they turn up in; each card is one story, with every retelling on its page
Starbucks ethical consumerism
Buying a Starbucks cappuccino is sold as supporting Guatemalan organic farmers and saving the planet; the owner appeared like Anthony Giddens calling Starbucks an ersatz place of collective experience. The sin of consumerism and its redemption are packaged together in the same…
Organic apples as ideology
Žižek confesses he buys organic apples not because he is convinced they are better but because it makes him feel good, as if he is doing something for Mother Earth. The purchase functions ideologically regardless of sincere belief.
Niels Bohr's horseshoe
Niels Bohr had a horseshoe on his country-house door; when a scientist friend asked why a scientist would keep a superstitious charm, Bohr answered 'I was told it works even if you don't believe in it', Žižek's model for ideology today.
They Live / critique of ideology glasses
In John Carpenter's They Live, aliens live among us and special glasses reveal the alien/robot behind the human face. Žižek calls this the 'critique of ideology glasses' and uses it to read Biden-era capitalism.
Toms Shoes 1-for-1 formula
For every pair of shoes you buy, another pair goes to a child in need, the formula lets consumerism present itself as philanthropy, so the more you consume the more virtuous you are.
coffee without cream / coffee without milk
A customer orders coffee without cream; the waiter says they have no cream but can offer coffee without milk. Even though the result is identical, the absent supplement matters, Hegelian negativity in a joke.
Where it comes up 65
79 moments located in the transcripts, click a timestamp to play from there